The birth of a new generation
The industrial product on the pathway to a fully automated 'smart factory' context. A new design philosophy for the industry with a clear focus on the thing that matters most: Productivity.
The Hybrid Consultancy developed our corporate design language and implemented it on a product level. The introduction of real design values in our industrial arena is a world first. The new products that we bring into existence make it possible to set the standards in our industry and gain competitive advantage on the long-term.