La Sperta
Essays on strategy, innovation and design. And the space in between.
Strategy
Why strategy consultants and design agencies keep failing the same clients
Two disciplines, one table — the practice this issue is about.
There is a pattern that repeats itself so often in the consulting industry that it has become an accepted feature rather than a problem to solve.
This issue — scoreboard
Edition
N.07
Essays published
09
Cadence
—
Also on the pitch
Design
The Right to Disassemble
On reverse engineering, the democratisation of making, and the uncomfortable positions of those who design for a living.
Read on Substack →Strategy
Your Machine Factory Needs a Design Strategy
Why the next competitive advantage in manufacturing won’t come from engineering alone.
Read on Substack →Ventures
Het verhaal van The Hybrid Consultancy.
De Daseinsgrund of raison d'être van mijn bedrijf.
Read on Substack →Second feature
Strategy
The Slow Puncture
Amsterdam’s Failed Romance with innovative forms of means of mobility and transportation.
Strategy without form is opinion. Design without direction is decoration.
— from this issue
Back issues
Strategy
Apple’s Strategic Positioning of the M5 Chip
Scenarios of Innovation and Market Segmentation.
Read on Substack →Design
The Volvo Question. And the Future of Design
Brilliant usability, flawless range, clever engineering. But if you swap the badge, does it still feel like a Volvo?
Read on Substack →Design
Brand Visibility: The Art of Balance Between Identity, Services and Product
The living nature of brands and the seamless integration of design strategy.
Read on Substack →Ventures
Het verhaal van The Hybrid Consultancy.
De Daseinsgrund of raison d'être van mijn bedrijf.
Read on Substack →Strategy
Your Machine Factory Needs a Design Strategy
Why the next competitive advantage in manufacturing won’t come from engineering alone.
Read on Substack →Design
The Right to Disassemble
On reverse engineering, the democratisation of making, and the uncomfortable positions of those who design for a living.
Read on Substack →Worth reading. Occasionally. No newsletter cadence. No content calendar. Just something to read when there is something worth saying.
Find out more on our Substack →"LA SPERTA. ESPERANTO FOR THE EXPERIENCED, THE KNOWING. Copyright The Hybrid Consultancy