The Hybrid Consultancy - est. 2019 - is founded by Ivo Jeukens, a pure Hybrid and evangelist of the Hybrid philosophy. Ivo strongly believes in having both the hard and soft-skills: He works as an innovator, designer, engineer and strategist all at once.
After studying Strategic Product Design / Advanced Automotive Design at Delft University of Technology, he had started to work at the family business and a design consultancy in The Netherlands.
During this period, he noticed that most design consultancies do not meet the client's future needs and do not solve their real problems and challenges. Putting out fires, instead of pushing the envelope of innovation, was the status quo at traditional consultancies offering design and innovation services.
The insights Ivo gathered showed that there was a clear lack of focus on strategy when consulting companies on products. Many consultancies started running and burning hours without challenging the client's demands first. For example, an entrepreneur willing to work for another 20 years is looking for something different than one that is working on his or her exit within 3 years.
For us, strategy and design could not be seen as individual component. A proper designed product is the result of a proper strategy.
The Hybrid Consultancy goes beyond the borders of traditional disciplines. What that means? Traditional organizations often focus on composing teams with narrow minded employees that have no interest in other disciplines then their own expertise. We do believe in expertise, but not in limited capabilities. In order to be a successful Hybrid Consultant and problem solver, you need to know more than just a thing or two.
At The Hybrid Consultancy, we work with people with a strategic and broad skill set: Hybrids.
Back in 2019, when founding The Hybrid Consultancy, people had little experience with the words 'holistic' and 'hybrid'. Holistic thinking was rather associated with yoga and hybrid with cars with a specific drivetrain.
We create holistic experiences by widening our scope and focusing on a broader perspective when it comes to the development of businesses, brands, services and products.
A good design starts with the way you answer the phone. That's the holistic approach.
We are not aiming at winning design prizes. We focus on the best result for your business.
It is all about making the world a better place and creating competitive advantage.
Strategy and design are integrated parts of businesses worldwide.
We are always happy to help.
As you might have noticed already, we go by our motto "We are always happy to help." And not without a reason. We know that entrepreneurs and managers have a lot to deal with and together, we will be able to solve the challenges. We might not be capable of solving all problems (quantum physics.. questions about 'Why do we live?...,...), but we are álways happy to help. When we can...
We work with real problem solvers and a network for when the challenges get even bigger.
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No. Although we mostly offer tailor made services. We also offer so-called 'continuity packages'. These packages are based on a monthly fee and guarantee consistency in your designs. You might call it your "external in-house design team".
Over the last five years, we consulted a broad variety of clients. From non-profit organizations to one of the the world's leading manufacturers of machines in the food industry.
We work objective-based. Our vision is to help our clients by setting clear goals instead of the very old fashioned way of an hourly rate. One project. One price.
By setting the proper goals together with our clients, we achieve exactly the results that they are looking for. And to be honest: Most of the times way more than expected.
If you are interested in a long-term approach, check out our continuity packagesOur solution for organizations that are in need of continuity and consistency in another way than doing a project together.
It is easy to notice why we go by our motto:
We are always happy to help.
