InfoProjects had been a fixture in the Dutch CMS market for years. When they became part of the Böschen IT Investments portfolio, it was the right moment to look hard at the brand. The name, the positioning, the story it told to buyers.

We ran a series of workshops and design sessions with the BITI and InfoProjects teams, working through what the product actually stood for and who it was for. The outcome was a full brand transformation: InfoProjects became iprox. A sharper name, a cleaner identity, a clearer market position.