Wiener Ball Mill - Generation 7

Design Strategy + Industrial Design + Brand Strategy

Category
Date
1.1.2024
Client
Wiener Ball Mill - Generation 7

Wiener Ball Mill — Generation 7

The Wiener Ball Mill Generation 7 started with a naming problem. The product range had grown complex, and buyers searching for a ball mill couldn't find what they needed. We applied a KISS strategy: one clear name, one clear market position.

Beyond naming, we redesigned the machine around an easy maintenance philosophy - every element that needs attention is now immediately accessible and visible. New features like the GraviTech energy system, a future-facing LED status bar and the signature Line of Distinction carry the Royal Duyvis Wiener brand identity forward across the full product range.

old W95 design
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